English / ქართული / русский /

Journal number 3 ∘ Nana Katsitadze Elisabed Baliashvili Natella Tushishvili
The way to save the mountainous regions of Georgia is the clustering of tourism

Expanded Summary

anded SymmaryThe rapid development of tourism in Georgia and the benefits caused by it did not reach a significant part of the population of Georgia. In the mountainous regions of Georgia, the problem of unemployment and poverty is still acute, and the social assistance programs and redistribution schemes implemented by the government recently cannot solve the problem, and at the same time they are a heavy burden on the state budget. .

There are various mechanisms that help the country overcome poverty, including in the long term. In this regard, sustainable tourism is considered as an effective mechanism that will create opportunities for economic activity and self-employment for the socially vulnerable population

The article - "The way to save the mountainous regions of Georgia - is the clustering of tourism !!!" - as its title shows, discusses and justifies the need to open tourist clusters in the mountainous regions of Georgia.

The authors, arguing about the advantages of clusters for the development of tourism in the mountainous regions of Georgia, rely on the highly effective results that have been repeatedly proven in the practice of the tourist business and the development of destinations. In the field of multifaceted tourist activity, organizational and economic mechanisms characteristic of the cluster are considered important, such as the complexity of interrelated enterprises, the possibility of studying the situation from a systemic point of view, the implementation of all initiatives and business ideas. в виде клустреной стратегия, efficiency achievement of branding of the mountain-tourist region and others.

The article emphasizes the need to use innovative and differentiated management approaches to create inclusive development and sustainable tourism in the mountainous regions of Georgia, since the advantages of achieving success in the latest trends in the international tourism market emphasize the importance of not only the existence of rich tourist resources, but their optimal use in innovative management methods. From this point of view, taking into account the specifics of the mountain regions of Georgia, the authors recommend the creation of tourist clusters of different shapes and themes in the mountain regions of Georgia - Racha-Lechkhumi, Svanetia, Adjaria, Mtianeti, Samtskhe-Javakheti, Mta-Tusheti, Khevsureti, Pshav and others.

The article updates various forms of cluster development of rural tourism, for example, community partnerships around wine, "wine villages", "nature and health", "recreational tourism", "traditional gastronomy" and others, the development potential of which is the majority of mountain районов Грузии.

The authors of the article positively assess the development of three clusters focused on the Georgian tourism market and the introduction of pilot models in the Imereti and Kakheti regions, but at the same time criticize the government for that none of the listed regions belong to the highlands, which have less attractive tourist-recreational resources for the development of tourist clusters than the other sides. Moreover, along with natural conditions in the highlands of Georgia, local and pronounced identity can be used as a resource.

The authors of the paper recommend the introduction of thematic clusters and pilot models to save the Georgian highlands. In particular, based on the study of each highland side to be done with a differentiated approach introduce thematic clusters and pilot models such as: 1. Cluster of local wine and gastronomic tourism; 2. Cluster of authentic hotels; 3. Cultural Heritage Cluster.

The mountainous regions of Georgia have a rich and diverse tourist resource for the development of tourist clusters, as well as different socio-economic backgrounds and different levels of tourism development maturity, which requires differentiated approaches by region and at the same time the presence of strategic tourism development programs with logical connections at all levels. . Based on the above, the state faces two questions: a) which cluster to promote in each region and b) determine what its role will be in this direction, proactive or reactive

Keywords: mountainous regions. inclusive development, tourism cluster, Pilot model.