English / ქართული / русский /

Journal number 4 ∘ Aytkin Gasan Akhundova

Annotation. Event tourism is considered one of the youngest and most promising trends in the development of the modern tourist market. It is the events that are considered the most important component in the tourism sector, since they significantly affect the dynamic development of the destination, its competition and marketing strategy. And according to the data of the World Tourism Organization (UNWTO), today events are considered an important direction of the dynamic development of tourism in many regions of the world. The article explores the conceptual apparatus of event tourism. Examples of the definition of this term based on the works of domestic and foreign scientists are given. The characteristics of event tourism are investigated and the relevance of the development of regional event tourism is substantiated.

Key words:tourism development, concept, event tourism, destination, events.