English / ქართული / русский /

Journal number 1 ∘ Murman Tsetskhladze Salome Sulaberidze
"Tea" production and its role in the development of agrotourism (on the example of Guria region)

Expanded Summary 

Agrotourism is a direction where the products of the tourism industry and agriculture are jointly presented.  In the paper, the modern trends of the development of tea-making in Georgia and the world are studied, and the perspectives of its development in the Guria region are outlined.

In Guria, tea production has a two-century history. The first tea bush was planted in 1809 in the garden of Mamia the fifth Gurieli (chief of Guria 1809-1826).

The tea grown in the garden had no industrial purpose.

After the death of Mamiya Gurriel, he garden was destroyed.

In 1864 M. Eristavi was the first in Georgia to process tea products in a primitive manner.

In the second half of the 19th century, the cultivation of tea bushes went beyond Guria and practically spread to all regions of Western Georgia.

In the 1980s, Georgia ranked fifth in tea production, after India, China, Japan and Sri Lanka. (Tea...).

In the 90s of the last century, the collapse of the Soviet Union had devastating consequences for the Georgian tea industry.

Currently, there are large and small tea processing enterprises operating in the Guria region. A total of 18 tea factories are operating, employing 172 local residents.

The paper proposes the possibilities of providing tourist product - "Tea Road" to visitors.

What is confirmed by real materials obtained as a result of research. In particular:

They offer visitors to pick tea, participate in the processing of raw materials, get acquainted with the technology and history of tea making, tasting, preparation of traditional dishes and, if necessary, accommodation.

The organization of "tea tour" is connected with certain conditions.

First of all, the willingness of the farmer to receive visitors.

During the research, taking into account the survey of traders, internal problems were identified: Local production is developing at a slow pace; The level of knowledge and experience of persons employed in the tea-making and agro-tourism sector is low; experience a lack of financial resources; Less attention is paid to measures to rehabilitate tea drinking.

We think that the problem can be solved, on the one hand, with the involvement and interest of the state and local governments; By mobilizing investments and projects by them. On the other hand, with the help and promotion of local agriculture and tourism services, more farmers should be interested in agritourism.

In addition, the active involvement of entrepreneurs, tea associations, the state, educational institutions and other interested parties should be noted in order to solve the existing challenges.

The result of the implementation of the mentioned should be: eliminating the shortage of ecologically clean tea; arrangement of agro-tourism facilities;  Planning and organizing tea tours.

In the end, the revitalization of the industry will contribute to the gradual replacement of imported tea in the Guria region with local products, to interest more visitors in the activities of the "Tea Road". At the same time, incomes of the population will increase, migration processes will decrease.

Key words: tea road, visitor, farmer, agriculture, agro-tourism.